yan yang meaning in Chinese

者杨燕
者杨彦

Yan yang - chu ' s view on communication features as follows : the orientation of utilitarianism towards the broad masses of people , especially the " intelligent people " ; the supreme target audience for whom everything works ; attaching an importance to the system of communication and its integrated result
摘要晏阳初传播思想的个性或特色体现在以下几个方面：一是面向普罗大众、志在“智民”的功利主义取向；二是一切从受众出发、一切为受众着想的受众至上取向；三是注重传播的系统性及其组合效果。